Our Story

We opened in the fall of 2017, wanting to create a space that was welcoming and relaxed, while still providing top notch services!

At Sugar Shop, we pay attention to details. Everything from the products we carry to the magazines in the waiting room have been meticulously hand-picked. Even the wall colour took months to decide!

All of the retail products we carry are loved and used by us at home and work, and everything is as organic and as locally produced as possible. We are very proud of our business supporting other local businesses! 

Lots of love has gone into creating this business, and there is endless love in everything we do!


Billie-Jo Hamilton


I am fortunate to say I have been in the beauty industry literally my entire life!


My mother started hair dressing at the 16 years old and created her own beauty salon in rural Manitoba that is still in operation today.  Unfortunately she passed away from breast cancer in 2010, but I’m happy to say that with the amazing staff and family I have that her business is still thriving today.
I thank my mother for teaching me her desire to succeed and work hard at what you love. Everything I have today is because of her. 
I am a mom of 2, a 16 year old daughter and a 4 year old son.  And yes I am aware that its a big gap but I’m beyond grateful to have them.
I’m also very grateful to have the support of my husband, who has a lot of trust and faith in my business ideas.
I am passionate about everything in this industry, and mostly about sharing my knowledge with others. Being in this industry has always been natural for me.  I enjoy my work and enjoy the progression of my business.  I love being able to perform and educate the art of Body Sugaring.
My first official Body Sugaring Training took place in 2003, and as I always tell my students I’ve never seen anyone struggle like I did.  It took me months of practice to just get started.  But eventually something just clicked.
I feel like my experience has led me down a path of being an excellent mentor and trainer.  I love being able to share my knowledge and experience.  I feel privileged helping woman become apart of this amazing industry that has given me so much!
Aynsley Read

Aynsley Read

Education and Sales Manager

In my role as the Education and Sales Manager at Sugar Shop, my focus is to help sugarists, aestheticians, and business owners grow their business. I have 9 years experience in B2B sales primarily in the retail sector dealing with some of North America’s largest brands; Adidas, Reebok, Browning, ECCO, etc. I am a certified sugarist and lash technician entering the industry in 2016 and love the opportunity to combine my passions; business development and sugaring!

I am a wife and mom of two, and love to spend my time baking or outside enjoying Winnipeg’s beautiful summers!

Sheila Castell

Sheila Castell

Body Sugarist, Lead Educator


I am a licensed aesthetician that specializes in body sugaring, and an educator in both levels of our SugarSMAC training program.

With over 10 years experience, working and residing in the Charleswood area, I have built a strong rapport with my regular neighborhood clientele.

My warm nature and friendly personality welcomes newcomers and puts first-timers at ease.

When I’m not at work, I love music and spending time with my husband on our bike!

Sarah MacLean

Sarah MacLean

Body Sugarist

After working as an aesthetician for 12+ years, I made the decision to focus on what I was most passionate about and decided to work solely on the art of body sugaring. I started sugaring 12 years ago, and it quickly became my most in-demand service. 

I strive to make every client feel welcome and that they are in a safe space. I look forward to being able to make a small difference in someone’s day!

When I’m not at work, I’m with my two little girls dancing and singing around the house!


Pauline Gonçalves

Pauline Gonçalves

Body Sugarist


I have been in the body sugaring industry since 2015. I am a Hair Removal Technician and a Microblading Technician. In working as a Body Sugarist, I have developed my own personal style, making the hair removal process faster and more effective. I love to say funny things during appointments to help my clients feel more relaxed, and they love it! 

Professional growth is very important to me, and I plan to keep updating my skills and knowledge because I want my clients to have the best experience possible.

On my days off, I love to watch cartoons and play with my children!